Executive Summary

Grady Morgan Acquisitions, LLC and Grady Associates, LLC (also referred to as "GA" or the Company) is an existing business starting a new venture in its operations. Based in Rochester, New York, Grady Associates is an investment company that plans to purchase, rent, and manage multi-family housing units that attract a specific market segment of middle-income earners. GA will investigate investment opportunities here in the Rochester metropolitan area and in emerging markets throughout the U.S.  By leveraging industry expertise and performing efficient property acquisition, GA will operate to obtain a substantial market share in stable and emerging real estate markets.      

The market for multi-family housing units presents a favorable climate from which to launch GA's local and nationwide property investment plan. During the next five years, 2.3 million additional rental homes are expected to be constructed in the U.S. With record-breaking foreclosures in the U.S. and millions of families seeking lower cost, transitional residences, GA proposes its multi-family home investment plan at an opportune time. Multi-family construction starts have dropped dramatically and will result in additional demand for existing apartments.

The Monroe County market has remained remarkably insulated from the national real estate crisis. Local brokers are reporting a surprising upswing in sales. While the Rochester market has been impacted, the drop in value is only about 2% compared to other regions with 54% and 60%. Rentals remain stable and the vacancy rate has fallen to 5.8%, half the historic rate. Job loss exists in all markets but this tends to result in a movement from ownership into apartments.

Nationwide, there are twenty-three emerging markets with favorable market conditions. Some of these markets have fully recovered the job loses of the last year and have in-migration of significant numbers of job seekers who need housing. A most interesting emerging market is San Antonio, Texas that has already recovered all of the job losses of last year and is above employment levels of last year. Properties in such markets perform well.  It that end GA will acquire properties in this market and others in Texas. For more information see the videos on our "Why Texas" page.

Grady Associates will target individuals ages 18 to 34 with incomes of up to $35,000. More than 22% of Americans are ages 18 to 34 and per capita income is $27,916. The Company will operate in the $31.3 billion Apartment Building Operators industry in which average businesses earn $4.0 million annually. Grady Associates? main competitors include other multi-family investment companies such as locally: Farash, DPI Properties, Rochester Management,  Home Properties; Nationally : Equity One, The Lind Company, and Westbrook Company.

Grady Associates recognizes the importance of operating with a marketing strategy that will effectively saturate the market it intends to reach. It has therefore outlined a promotional plan that includes Internet advertising, print media ads, banner advertising, flyers, and radio advertisements. Its local and nationwide campaigns will be outlined to effectively bolster brand awareness and draw in new tenants. The Company will also remain cognizant of the shifting market changes within the real estate market and will adjust its advertising campaign as needed to more effectively increase awareness with prospective clientele.

The Company is owned by Dale B. Grady. Mr. Grady is the managing member of Grady Associates LLC, which he has owned since 1994 as a sole proprietor and is now converted to an LLC. Mr. Grady will become a player in the acquisition and management of multi-family properties in stable emerging markets. He graduated from the Rochester Institute of Technology. He is an associate of David Lindahl of the Lindahl Group, a member of the Freedom First Real Estate Investor Association, the Rochester Business Alliance, and an accredited member of the Better Business Bureau.

To achieve the Company?s objectives, Grady Associates is seeking approximately $2,000,000 in total funding for each property acquired through outside investment.